What the World’s Biggest Websites Looked Like at Launch

What the World’s Biggest Websites Looked Like at Launch

How Google+ Business Pages Can Help Improve SEO

As we discussed in class, Search Engine Optimization is very important for marketing a website. Users don't want to have to go through pages of search results to find exactly what they're looking for. Many companies are rushing to use Google+ brand pages as a way to improve their SEO. This video, from Mashable describes how Google+ utilizes social media to help improve a business' SEO.

Key Learnings from Randi Zuckerberg's Presentation at Ithaca College

Randi Zuckerberg ran marketing at Facebook for six years, where her team led the company’s U.S. election and international politics strategy, launched the live streaming industry with her media partnerships around the U.S. Presidential Inauguration, and was nominated for an Emmy Award in 2011 for her innovative TV/online coverage of the 2010 mid-term elections.

In August 2011, Randi left Facebook to start R to Z Media, a new type of media platform that will be launching later this year.

On November 30, 2011 Randi attended Ithaca College as a part of the Park Distinguished Visitor Series. Students were able to discuss her presentation via Twitter using the #r2z.

During her presentation, the following key learnings were discussed:

1. Give people a reason to like your page.
2. Create a loyalty program that features users on your Facebook page.
3. Tell real, authentic stories.
4. Make sure you're timely and relevant.
5. Social media is an essential tool for crisis control.
6. Social media has become a great way to maintain good customer service.
7. Facebook Insights is a great tool to learn more about your users.
8. Crowd-sourcing, especially for philanthropic endeavors, is a great way to promote your brand.
9. Interacting in real time is essential.

Randi Zuckerberg made some very great points and it was definitely a great presentation.

Facebook's New Analytics Reminds Businesses to Engage Fans

As discussed in class, measuring metrics and using analytics is a great way to track important information when marketing on the Internet. Facebook has developed new analytics through Facebook insights that allow users to see "People are talking about this." as a metric as well as the potential a post has to be viral.

Facebook's New Analytics Reminds Businesses to Engage Fans

Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]

Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
This infographic, courtesy of Mashable, is a very interesting visual representation of how the Internet has changed the way companies reach their consumers. Inbound Marketing or "New Marketing" refers to any marketing tactic that relies on earning people's interest instead of buying it. Outbound Marketing or "Old Marketing" is any marketing that pushes products or services on consumers.

The Internet has increased the use of Inbound Marketing which allows more engagement between a consumer and a brand.

A Print Focus on Social Media

A Print Focus on Social Media

This article on NYTimes.com describes new print magazines that will focus on how businesses can use Facebook, Twitter, Google, and LinkedIn.

Memories Of Steve Jobs: Interviews & Inspiration

Steve Jobs greatly affected how people use the Internet. His products have allowed people to access the Internet in ways that were never thought possible. Below is a link that shares different memories from Steve Jobs that portray how he changed the way people use the Internet.

Memories Of Steve Jobs: Interviews & Inspiration