Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]

Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
This infographic, courtesy of Mashable, is a very interesting visual representation of how the Internet has changed the way companies reach their consumers. Inbound Marketing or "New Marketing" refers to any marketing tactic that relies on earning people's interest instead of buying it. Outbound Marketing or "Old Marketing" is any marketing that pushes products or services on consumers.

The Internet has increased the use of Inbound Marketing which allows more engagement between a consumer and a brand.

A Print Focus on Social Media

A Print Focus on Social Media

This article on NYTimes.com describes new print magazines that will focus on how businesses can use Facebook, Twitter, Google, and LinkedIn.

Memories Of Steve Jobs: Interviews & Inspiration

Steve Jobs greatly affected how people use the Internet. His products have allowed people to access the Internet in ways that were never thought possible. Below is a link that shares different memories from Steve Jobs that portray how he changed the way people use the Internet.

Memories Of Steve Jobs: Interviews & Inspiration

Social Marketing: 3 Ways to Reach the Head-of-Household

This article from Mashable describes how women who are the "Head-of-Household" in their families are using social media, and how marketers can effectively target this demographic.

This article stresses the importance of knowing your target audience inside and out. It's also an excellent example of how the internet is changing the way people use media.

Social Marketing: 3 Ways to Reach the Head-of-Household

Amazon Silk: An Ingenious Plan to Get You To Buy More Stuff

An interesting article from Mashable about how Amazon is creating a web browser that will target consumers more efficiently and increase Amazon's sales.

Amazon Silk: An Ingenious Plan to Get You To Buy More Stuff