Social Marketing: 3 Ways to Reach the Head-of-Household

This article from Mashable describes how women who are the "Head-of-Household" in their families are using social media, and how marketers can effectively target this demographic.

This article stresses the importance of knowing your target audience inside and out. It's also an excellent example of how the internet is changing the way people use media.

Social Marketing: 3 Ways to Reach the Head-of-Household