Randi Zuckerberg ran marketing at Facebook for six years, where her team led the company’s U.S. election and international politics strategy, launched the live streaming industry with her media partnerships around the U.S. Presidential Inauguration, and was nominated for an Emmy Award in 2011 for her innovative TV/online coverage of the 2010 mid-term elections.
In August 2011, Randi left Facebook to start R to Z Media, a new type of media platform that will be launching later this year.
On November 30, 2011 Randi attended Ithaca College as a part of the Park Distinguished Visitor Series. Students were able to discuss her presentation via Twitter using the #r2z.
During her presentation, the following key learnings were discussed:
- Give people a reason to like your page.
- Create a loyalty program that features users on your Facebook page.
- Tell real, authentic stories.
- Make sure you're timely and relevant.
- Social media is an essential tool for crisis control.
- Social media has become a great way to maintain good customer service.
- Facebook Insights is a great tool to learn more about your users.
- Crowd-sourcing, especially for philanthropic endeavors, is a great way to promote your brand.
- Interacting in real time is essential.
Randi Zuckerberg made some very great points and it was definitely a great presentation.
