What the World’s Biggest Websites Looked Like at Launch
Saturday, December 17, 2011
Friday, December 16, 2011
How Google+ Business Pages Can Help Improve SEO
As we discussed in class, Search Engine Optimization is very important for marketing a website. Users don't want to have to go through pages of search results to find exactly what they're looking for. Many companies are rushing to use Google+ brand pages as a way to improve their SEO. This video, from Mashable describes how Google+ utilizes social media to help improve a business' SEO.
Wednesday, November 30, 2011
Key Learnings from Randi Zuckerberg's Presentation at Ithaca College
Randi Zuckerberg ran marketing at Facebook for six years, where her team led the company’s U.S. election and international politics strategy, launched the live streaming industry with her media partnerships around the U.S. Presidential Inauguration, and was nominated for an Emmy Award in 2011 for her innovative TV/online coverage of the 2010 mid-term elections.
In August 2011, Randi left Facebook to start R to Z Media, a new type of media platform that will be launching later this year.
On November 30, 2011 Randi attended Ithaca College as a part of the Park Distinguished Visitor Series. Students were able to discuss her presentation via Twitter using the #r2z.
During her presentation, the following key learnings were discussed:
- Give people a reason to like your page.
- Create a loyalty program that features users on your Facebook page.
- Tell real, authentic stories.
- Make sure you're timely and relevant.
- Social media is an essential tool for crisis control.
- Social media has become a great way to maintain good customer service.
- Facebook Insights is a great tool to learn more about your users.
- Crowd-sourcing, especially for philanthropic endeavors, is a great way to promote your brand.
- Interacting in real time is essential.
Randi Zuckerberg made some very great points and it was definitely a great presentation.
Tuesday, November 29, 2011
Facebook's New Analytics Reminds Businesses to Engage Fans
As discussed in class, measuring metrics and using analytics is a great way to track important information when marketing on the Internet. Facebook has developed new analytics through Facebook insights that allow users to see "People are talking about this." as a metric as well as the potential a post has to be viral.
Monday, October 31, 2011
Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
This infographic, courtesy of Mashable, is a very interesting visual representation of how the Internet has changed the way companies reach their consumers. Inbound Marketing or "New Marketing" refers to any marketing tactic that relies on earning people's interest instead of buying it. Outbound Marketing or "Old Marketing" is any marketing that pushes products or services on consumers.
The Internet has increased the use of Inbound Marketing which allows more engagement between a consumer and a brand.
This infographic, courtesy of Mashable, is a very interesting visual representation of how the Internet has changed the way companies reach their consumers. Inbound Marketing or "New Marketing" refers to any marketing tactic that relies on earning people's interest instead of buying it. Outbound Marketing or "Old Marketing" is any marketing that pushes products or services on consumers.
The Internet has increased the use of Inbound Marketing which allows more engagement between a consumer and a brand.
Monday, October 24, 2011
A Print Focus on Social Media
A Print Focus on Social Media
This article on NYTimes.com describes new print magazines that will focus on how businesses can use Facebook, Twitter, Google, and LinkedIn.
Tuesday, October 11, 2011
Memories Of Steve Jobs: Interviews & Inspiration
Steve Jobs greatly affected how people use the Internet. His products have allowed people to access the Internet in ways that were never thought possible. Below is a link that shares different memories from Steve Jobs that portray how he changed the way people use the Internet.
Tuesday, October 4, 2011
Social Marketing: 3 Ways to Reach the Head-of-Household
This article from Mashable describes how women who are the "Head-of-Household" in their families are using social media, and how marketers can effectively target this demographic.
This article stresses the importance of knowing your target audience inside and out. It's also an excellent example of how the internet is changing the way people use media.
Social Marketing: 3 Ways to Reach the Head-of-Household
This article stresses the importance of knowing your target audience inside and out. It's also an excellent example of how the internet is changing the way people use media.
Social Marketing: 3 Ways to Reach the Head-of-Household
Saturday, October 1, 2011
Amazon Silk: An Ingenious Plan to Get You To Buy More Stuff
An interesting article from Mashable about how Amazon is creating a web browser that will target consumers more efficiently and increase Amazon's sales.
Amazon Silk: An Ingenious Plan to Get You To Buy More Stuff
Amazon Silk: An Ingenious Plan to Get You To Buy More Stuff
Monday, September 19, 2011
Tips on How to Use Social Media Effectively
Almost every company utilizes social media, however few know how to use it effectively. Here are a few tips to help engage users with your company, organization, or product.
- Use Twitter as a news feed. Post events, news, etc.
- People use Facebook socially. Ask questions, opinions, and ideas. People won't "like" or comment on your posts unless they have a reason to.
- Provide contact information and your website in the info section of your Facebook page. It may seem obvious, but many companies forget to to this.
-Follow your followers and retweet them. (It makes them feel important!)
-Upload photos frequently. It gives the users something to look at.
-Use Facebook and Twitter to crowd source. You are in direct contact with your audience so ask for their ideas and opinions
- Use Twitter as a news feed. Post events, news, etc.
- People use Facebook socially. Ask questions, opinions, and ideas. People won't "like" or comment on your posts unless they have a reason to.
- Provide contact information and your website in the info section of your Facebook page. It may seem obvious, but many companies forget to to this.
-Follow your followers and retweet them. (It makes them feel important!)
-Upload photos frequently. It gives the users something to look at.
-Use Facebook and Twitter to crowd source. You are in direct contact with your audience so ask for their ideas and opinions
Wednesday, September 14, 2011
Monday, September 12, 2011
Google Analytics
Google Analytics is a free tool that can be extremely valuable to anyone who has a website. It gives you the opportunity to view insights about your web traffic and marketing effectiveness which can help you better understand your audience and target your advertising more effectively.
After learning about Google Analytics at my internship this summer at DoSomething.org and again in my Marketing on the Internet class, I decided to try it out on a website that I created for Food for Thought, a student organization at Ithaca College.
I created an account for the website icfoodforthought.webs.com to learn more about how people find the site. Below is the traffic sources from the past week. It's very interesting to see that over 40% of visitors use a search engine to find the site.
In the next few weeks I will continue to analyze Google Analytics to optimize web traffic for Food for Thought's website.
After learning about Google Analytics at my internship this summer at DoSomething.org and again in my Marketing on the Internet class, I decided to try it out on a website that I created for Food for Thought, a student organization at Ithaca College.
I created an account for the website icfoodforthought.webs.com to learn more about how people find the site. Below is the traffic sources from the past week. It's very interesting to see that over 40% of visitors use a search engine to find the site.
In the next few weeks I will continue to analyze Google Analytics to optimize web traffic for Food for Thought's website.
Sunday, September 4, 2011
Using Twitter to Find an Internship
When I checked my Twitter last Thursday I expected to read tweets about my friends' first week of classes, celebrity gossip, and updates on my favorite non-profits, however to my surprise I saw one tweet that caught my attention. Baking for Good, an online bakery that donates 15% of its sales to a charity of your choice, tweeted:
"We're hiring! Charitable bakery seeks passionate marketing/sales director. Tweet us for more details or send us your most awesome friends!"
I thought to myself, if only this tweet was two years from now, this position would be perfect for me! I realized that a full-time job was out of the question right now, but perhaps if Baking for Good was looking for marketing help, maybe they could use an intern? So I tweeted:
"@BakingforGood What about a marketing intern? :)".
To my surprise, I received a tweet at me that said:
"@ColleenWormsley not out of the question! pls email resume + paragraph abt your ideal oppty to emily [at] bakingforgood [dot] com. Thx!"
I quickly drafted a description of what I would do as an intern and sent my resume to Emily. What started out as a simple tweet has turned into an online internship for the semester!
My internship story is just one example of how Twitter can be a useful tool when searching for internships. Many organizations post internship and job opportunities regularly on their Twitter accounts, so if there is a company or organization that you would love to work for, following them on Twitter could be your first step toward your dream job! Even if the company doesn't post job opportunities, it always helps to know as much information as possible about an organization before you apply for an internship. Following an organization on Twitter can provide you with up-to-date information that will put you ahead of the competition.
This past summer I applied for an internship at DoSomething.org. The first thing I did before applying was follow @DoSomething to learn more about the organization and keep up with all of the programs that it offered. This proved extremely useful during my interview and I was able to land an awesome internship.
There are also Twitter accounts that are dedicated to posting intern opportunities such as @internqueen and @NYCinternz. These Twitter accounts are great to follow because they post various opportunities everyday.
Twitter can be a beneficial tool during your internship hunt. Who knows, maybe if you tweet at your favorite organization, you can land an internship there too!
Follow me on Twitter! @ColleenWormsley
"We're hiring! Charitable bakery seeks passionate marketing/sales director. Tweet us for more details or send us your most awesome friends!"
I thought to myself, if only this tweet was two years from now, this position would be perfect for me! I realized that a full-time job was out of the question right now, but perhaps if Baking for Good was looking for marketing help, maybe they could use an intern? So I tweeted:
"@BakingforGood What about a marketing intern? :)".
To my surprise, I received a tweet at me that said:
"@ColleenWormsley not out of the question! pls email resume + paragraph abt your ideal oppty to emily [at] bakingforgood [dot] com. Thx!"
I quickly drafted a description of what I would do as an intern and sent my resume to Emily. What started out as a simple tweet has turned into an online internship for the semester!
My internship story is just one example of how Twitter can be a useful tool when searching for internships. Many organizations post internship and job opportunities regularly on their Twitter accounts, so if there is a company or organization that you would love to work for, following them on Twitter could be your first step toward your dream job! Even if the company doesn't post job opportunities, it always helps to know as much information as possible about an organization before you apply for an internship. Following an organization on Twitter can provide you with up-to-date information that will put you ahead of the competition.
This past summer I applied for an internship at DoSomething.org. The first thing I did before applying was follow @DoSomething to learn more about the organization and keep up with all of the programs that it offered. This proved extremely useful during my interview and I was able to land an awesome internship.
There are also Twitter accounts that are dedicated to posting intern opportunities such as @internqueen and @NYCinternz. These Twitter accounts are great to follow because they post various opportunities everyday.
Twitter can be a beneficial tool during your internship hunt. Who knows, maybe if you tweet at your favorite organization, you can land an internship there too!
Follow me on Twitter! @ColleenWormsley
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